Your Hero Section
Your Hero section is the first thing your website visitor sees when they land on your homepage. A hero section’s primary goal is to inform. A perfect hero message should make clear what you do, for whom you do it, and why you exist.
What Whom Why
The text in this section should:
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- Help your visitor quickly determine if your website, product, or service will be useful to them
- Establish credibility and trust
- Seize your user’s attention and convince them to explore further
- Entice your visitor to perform your desired call to action (the “next step” you want users to take on your site)
- Be crisp, clear and compelling
- Be short, snappy, and memorable
- Be related to what your client is trying to achieve
Here is a good example of a hero section from web-based list-making application Trello:
Why it works:
- It explains what they do: Trello offers boards, lists, and cards its customers can use to organize and prioritize their projects
- It explains how their service benefits their customer: Trello “lets you work more collaboratively and get more done.”
- It focuses on the “you”: Trello “lets you work more collaboratively.” It “enables you to organize and prioritize your projects.”
- It has a clear call to action: The bright green button stands out against the blue background and calls for the visitor to sign up for the service for free
Write Your Hero Section
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