Service 1 | Sustainable Web Agency

Service 1

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Features & Benefits

Every product has features, and every feature has a benefit – the reason a customer should buy it. You can combine a feature and a benefit into one sentence, e.g. “Sculp your ideal physique (benefit) with a bespoke exercise plan (feature).

Example:

Get healthy and lean with a personalised meal plan
Keep track of your progress with our dedicated app
Ask any question anytime with unlimited support via WhatsApp

Frequently Asked Questions

One of the greatest building blocks to any relationship is the establishment of trust. Customers who can see your attempts to be transparent about addressing queries will consider your business trustworthy.

A well written FAQ section will:

Highlight key information which users may have missed
Save you time by allowing clients to find answers to questions that they would otherwise be contacting you about
Establish trust with clients by demonstrating your willingness to be transparent in addressing queries
Demonstrate your expertise by offering valuable information and insights
Improve website navigation and internal linking, as you can link to other products/services as appropriate
Improve search engine ranking by allowing you to include more keywords in your website
Reframe negatives as positives so that you can reassure clients about any doubts they may have

Example:

Q – Do I need any equipment to do my workouts?
A – No = I can create workouts that use bodyweight only.
Q – I’ve never worked out before. Does that matter?
A – No problem! We’ll go through the basics.

Q = Question A = Answer

Problems & Solutions

As someone offering a service, you need to identify what your clients problems are, and offer them solutions to those problems. A client’s problems can also be described as pain points.

Example:

P – Struggling with motivation?
S – We provide accountability and support with weekly check-ins
P – Can’t find the time to work out?
S – Build a consistent regime using our dedicated app

P = Problem S = Solution

Short Description

Next to the title, this short description is the first thing a consumer skims over when they land on the page. So, a good practice is to place the most impactful benefits and persuasive copy here.

Your short description might include:

Product summary
Top features
Top benefits

The following questions invite you to identify the above factors in relation to your service. Your answers to these questions can be combined to write your short description.

Keep your answers short and concise!

Summarise your product in one sentence

e.g. A complete fitness package, with workout plan, nutrition plan and dedicated app

Describe the ideal client for this service

Everyone, beginner, intermediate and advanced

What features are included in this service? (1 per line)

e.g. Workout plan Nutrition plan | Onboarding call | Direct contact via WhatsApp | Dedicated app

What are the benefits of this service? (1 per line)

e.g. Knowledge - know exactly what you’re doing, when to do it, and why | Structure - establish a routine and track your progress | Results - tried and tested methods, backed by science | Peace of mind - any question answered anytime

Combine your answers and write your short description

See the example below

Example:

The complete workout plan is a comprehensive fitness service, suitable for all ages and abilities.

Included in the complete workout package:

- Workout plan
- Nutrition plan
- Onboarding call
- Direct contact via WhatsApp
- Dedicated app

The complete workout plan gives you:

- Knowledge – know exactly what you’re doing, when to do it, and why
- Structure – an established a routine and a method to track your progress
- Results – tried and tested methods, backed by science
- Peace of mind – the chance to ask any question, anytime

Long Description

A great product long description clearly states the value and benefits of the product, tells a story, and presents the product as something more – a solution. Think of the thoughts, desires, and needs of your target audience, and leverage everything you know about them, using persuasive copy to pull them in and make a strong emotional and psychological connection.

Your long description might include the following:

Service Summary
Unique selling point (USP)
Pain points & solutions
Benefits
Embedded commands
Desires of the client
Call to action

The following questions invite you to identify the above factors in relation to your service. Your answers to these questions can be combined to write your long description.

Keep your answers short and concise!



Top Tip

Search for product reviews on Google, Amazon, and other sites. Find impactful phrases happy clients have written, so you can connect better with your client. In many cases, you’ll find customers use similar words or phrases.

Client Pain point - open with a question, choose a common pain pain point, and ask if the reader is experiencing it

e.g. Struggling to build your dream physique?

Call to Action - write a catchy call to action to encourage your client to overcome the above pain point

e.g. Kickstart your body transformation (inspirational call to action)

Summary of service - describe it in one sentence

e.g. Complete coaching programme, designed with your biomechanics in mind (features of/information about this service)

Benefit of service - “this service will help you to…”

e.g. achieve your maximum potential

USP - “This service is unique because…”

e.g. we assess more than just your fitness routine - we explore everything from your diet and exercise plan to habits and sleeping patterns (unique selling point)

Benefits of USP - “The USP will benefit you because…”

e.g. it allows us to pinpoint precisely which factors will help you go the extra mile

Problem - identify a common problem that your client may be facing

e.g. Establishing an effective routine and sticking to it

Solution - “This service solves your problem by…”

e.g providing a structured meal plan, progressive exercise routine, and dedicated app to track your progress

Benefits of solving problem - “when you solve this problem, you will…”

e.g. achieve the results you’re looking for

Desire’s of client - “Your life will improve when you use this service because you will…”

e.g. experience increased motivation, self-esteem, health, vitality, and energy

Finish off with a call to action/embedded command

“After reading this, the next step is to…”

Combine your answers and write your long description

See the example below

Example:

Struggling to build your dream physique? Kickstart your body transformation with a complete coaching programme, designed with your biomechanics in mind, to help you achieve your maximum potential.

We assess more than just your fitness routine – we explore everything from your diet and exercise plan to habits and sleeping patterns. This allows us to pinpoint precisely which factors will help you go the extra mile.

We know that establishing an effective routine and sticking to it by yourself is tough – that’s why we provide a structured meal plan, progressive exercise routine, and dedicated app to track your progress. That way, we can ensure you achieve the results you’re looking for.

Want to experience increased motivation, self-esteem, health, vitality, and energy?

Get started with the complete package today.