Features & Benefits
Every product has features, and every feature has a benefit – the reason a customer should buy it. You can combine a feature and a benefit into one sentence, e.g. “Sculp your ideal physique (benefit) with a bespoke exercise plan (feature).
Get healthy and lean with a personalised meal plan
Keep track of your progress with our dedicated app
Ask any question anytime with unlimited support via WhatsApp
Frequently Asked Questions
One of the greatest building blocks to any relationship is the establishment of trust. Customers who can see your attempts to be transparent about addressing queries will consider your business trustworthy.
A well written FAQ section will:
- Highlight key information which users may have missed
- Save you time by allowing clients to find answers to questions that they would otherwise be contacting you about
- Establish trust with clients by demonstrating your willingness to be transparent in addressing queries
- Demonstrate your expertise by offering valuable information and insights
- Improve website navigation and internal linking, as you can link to other products/services as appropriate
- Improve search engine ranking by allowing you to include more keywords in your website
- Reframe negatives as positives so that you can reassure clients about any doubts they may have
Q – Do I need any equipment to do my workouts?
A – No = I can create workouts that use bodyweight only.
Q – I’ve never worked out before. Does that matter?
A – No problem! We’ll go through the basics.
Q = Question A = Answer
Problems & Solutions
As someone offering a service, you need to identify what your clients problems are, and offer them solutions to those problems. A client’s problems can also be described as pain points.
P – Struggling with motivation?
S – We provide accountability and support with weekly check-ins
P – Can’t find the time to work out?
S – Build a consistent regime using our dedicated app
P = Problem S = Solution
Next to the title, this short description is the first thing a consumer skims over when they land on the page. So, a good practice is to place the most impactful benefits and persuasive copy here.
Your short description might include:
- Product summary
- Top features
- Top benefits
The following questions invite you to identify the above factors in relation to your service. Your answers to these questions can be combined to write your short description.
Keep your answers short and concise!
The complete workout plan is a comprehensive fitness service, suitable for all ages and abilities.
Included in the complete workout package:
- Workout plan
- Nutrition plan
- Onboarding call
- Direct contact via WhatsApp
- Dedicated app
The complete workout plan gives you:
- Knowledge – know exactly what you’re doing, when to do it, and why
- Structure – an established a routine and a method to track your progress
- Results – tried and tested methods, backed by science
- Peace of mind – the chance to ask any question, anytime
A great product long description clearly states the value and benefits of the product, tells a story, and presents the product as something more – a solution. Think of the thoughts, desires, and needs of your target audience, and leverage everything you know about them, using persuasive copy to pull them in and make a strong emotional and psychological connection.
Your long description might include the following:
- Service Summary
- Unique selling point (USP)
- Pain points & solutions
- Embedded commands
- Desires of the client
- Call to action
The following questions invite you to identify the above factors in relation to your service. Your answers to these questions can be combined to write your long description.
Keep your answers short and concise!
Search for product reviews on Google, Amazon, and other sites. Find impactful phrases happy clients have written, so you can connect better with your client. In many cases, you’ll find customers use similar words or phrases.
Struggling to build your dream physique? Kickstart your body transformation with a complete coaching programme, designed with your biomechanics in mind, to help you achieve your maximum potential.
We assess more than just your fitness routine – we explore everything from your diet and exercise plan to habits and sleeping patterns. This allows us to pinpoint precisely which factors will help you go the extra mile.
We know that establishing an effective routine and sticking to it by yourself is tough – that’s why we provide a structured meal plan, progressive exercise routine, and dedicated app to track your progress. That way, we can ensure you achieve the results you’re looking for.
Want to experience increased motivation, self-esteem, health, vitality, and energy?
Get started with the complete package today.